He is everyone’s friend and, by the yardstick he invented, the most popular man in the world. He has helped turn the music industry on its head and change the way a generation communicate. But as Tom Anderson has discovered, even having 200 million friends and Rupert Murdoch as a boss won’t help when your website is no longer flavour of the month.
The extent to which MySpace has been surpassed - in column inches, buzz and now in global users - by Facebook over the past year is the latest manifestation of the ever-increasing velocity of the internet hype cycle. In the UK, MySpace was caught in a pincer movement between Facebook, which made social networking acceptable as it swept through offices like a rash, and Bebo, which cornered the market in younger users. According to ComScore, Facebook is now bigger globally with 116.4 million unique users to MySpace’s 115.7 million.
Andrade Claudio
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